Gabriel R. Lopez
(student of) Dr. Gregory Robinson
VIS 362
4 May 2010
The Lightening Trapped in a Bottle
Modern day comic books are the equivalent of Colonial chapbooks, and Victorian era dime novels, not because they were and continue to be considered novelties of popular culture, but because they exist as illustrated stories of fantasy, drama, comedy, and horror. Comic books are similar to chapbooks and dime novels in that they are form of art that has at once captured the imagination of western society while simultaneously remaining dismissed as a legitimate form of art. Comics, chapbooks, and dime novels were admired to the point of destruction, and until recently were frequently recycled and updated for the purpose of making the medium more accessible, affordable, and enjoyable to future generations. Additionally, This paper will also attempt to argue that the mythical “Hierarchy of the Arts” was created to exclude and enslave artistic freedom, in as much as, it has transformed art into a vehicle that maintains social order. This paper will then compare the similarities between the influences of japonisme on impressionist realism and the positive effects that Manga has had upon American Comics in recent years. Furthermore, this paper will discuss the social and political affect of American comic books, and how they have been used to spread fear, reinforce public opinion, and encourage tolerance and acceptance of human differences. Finally, this paper will also discuss the effects of the digital revolution of comics and its effect on other forms of media such as film and television.
Since its invention in 1440, the printing press has influenced the way people have experienced the world. The ability to reproduce the written word of the Judeo-Christian Bible and empirical study in a common language allowed for both the greater mobility of ideas, and made the cost of obtaining knowledge relatively inexpensive. Chapman books, or chapbooks, --developed 300 years after the invention of the printing press—were an inexpensive pamphlets of reading material that were peddled to working class Americans.(Monaghan, 305) Named for their publisher Chapman Whitcomb and Generally 16 to 40 pages in length, chapbooks contained illustrated and abridged novels, fables, courtesy books, religious works, and tales of mystery and the unexplained. As with comic books, popular narratives among chapbooks were melodramatic stories of great tragedy befalling a protagonist that ultimately worked themselves out for the greater good. For instance, the Indian captivity narrative has been used frequently to tell the story of a young woman who watched her entire family slaughtered by Native Americans, only to have her life spared by one of the braves so that he could later rape her. However before she is raped, the heroine manages to outfox or kill the native and manages to escape captivity. Eventually, she is discovered several months later, living in a cave and hunting for her food like a wild animal. Finally, she manages to return to civilization where it is then revealed her father was the disinherited son of a millionaire and she soon discovers she’s a wealthy heiress. The influences of this narrative can be easily found in the origin of Batman. Bruce Wayne witnesses the murder of his parents, becomes a detective to outfox enemies, is a master of escaping captivity, lives in a cave, adopts the persona of a wild animal, spends his nights hunting criminals in Gotham, and was the son of a wealthy billionaire.
Dime novels, also known as penny dreadfuls, first appeared in 1860. The first dime novel, titled Malaeska, was written and illustrated by Ann S. Stephens, who was an established journalist and editor of a magazine titled William Snowden’s Ladies’ Companion. Malaeska was a three part story that had originally appeared in the pages of the Ladies’ Companion between February and April of 1839. (Worthey 2-5) popular among dime novels were the stories of Horatio Alger Jr. who wrote over a hundred books that supported the idea that if you work hard enough you can accomplish anything. As one of the founding fathers of the American dream, Horatio Alger’s mythos supports the ideas of meritocracy. One of the founding principles of the meritocracy is the idea that people judge you solely on what you’ve accomplished, and not on your education, appearance, race, religion, popularity, and so on. Nowhere is the Horatio Alger mythos more apparent than in the history of Captain America. After growing up in a tenement building, Steve Rogers, a poor working class fine arts student from a Judeo-Irish family that lived in the lower east side of Manhattan. Rogers attempted to enlist in the army to elevate his socioeconomic status, but was turned away because of chronic or mental health issues. Rogers was not willing to give up on his dream of becoming a soldier and earning the benefits that come with it, Steve agrees to let the government use him as guinea pig to test their new miracle drug. Following rehabilitation from his drug addiction with physical therapy and vita-rays, it is discovered that Steve’s body has been transformed from its frail state into one of maximum human efficiency. Despite the overwhelming odds against him, Steve still believes that he can overcome any obstacle with bulldog determination. With his newly discovered strength and musculature Steve became an ideal candidate for the counter intelligence agency, he was immediately hired by the state department, handed a side arm, issued a shield, and sent overseas.
An article by Theodore Adorno and Max Horkhiemer, refers to the American culture industry as a product of mass deception. Film, radio, and magazines,(comics included,) make up a system which is uniform and whole in every part. The artificial framework of something that pretends to be art, but what is in reality a business industry used to peddle rubbish. (Blunden 98) Whether looked at as an act of mimetic mutation, or through the lens of anti-essentialism’s definition of art, it is clear that people will always find ways to create a barrier of jargon that excludes individuals from either knowing or obtaining the true knowledge of a particular subject. One could argue that art is, any form of thought that has been given space to exist, whether physically, digitally, or mentally. And, one could argue that art itself can only be perceived through its creator, the creation, or the act of its creation. However, the problem with both of these definitions is that they are both broad and limiting. In order for one thing to become greater in scale to something else, one has to first think spatially, then mathematically, or metaphysically. For instance, religion is the study of God; it is not, in fact, God. Just as astronomy, being the study of the universe, is not exclusively limited to what one can see with or without a telescope. Having a greater knowledge of God, the universe, or some limited understanding of how reality works, does not make one individual superior to another. A Hierarchy whether based on meritocracy, aristocracy, plutocracy, democracy, theocracy, and so on, was created as a way of establishing dominance or control over freedom. Once established, an individual’s preference or choices became limited to the whims of a handful of individuals who supposedly represent the best interest of the majority. Granted, in some societies one can become a member of the controlling body and create alternatives to the existing options, but the options available almost always exist as hegemonic alternatives that maintain the existence of the hierarchy. These strong social agreements blind us from seeing one another’s true potential for greatness. Therefore, one can consider Adorno and Horkhiemer’s arguments invalid since works of art have always been used to propagandize the cultural morals and values of their respected homelands since long before the sack of Rome.
Perhaps the reason chapbooks, dime novels, and comic books were taken for granted is because the fact that they were considered ephemeral. During the 18th century, paper was manufactured with low quality fabrics and plant fibers, the books were widely available, inexpensive, and paper shortages meant that the material was often recycled. If not recycled, the paper found other uses. For instance, when the books weren’t being read, they were often used as toilet or wrapping paper. Perhaps their popularity wasn’t related to the content the books provided for its audience, but the context of how the books themselves were used that attributed to a public perception that the books weren’t really art but decorated pamphlets of paper towels. According to one documentary about superman, world war two was a time of moral certainty, America’s favorite superhero cheered on the troops, urged people to buy war bonds, and recycle scrap paper. (Burns, Golden, James, DVD) According to the same documentary it has been argued that this recycling campaign is what contributed to the rarity of golden age comics. Although, one could also argue in favor of the velveteen rabbit rule of destruction, something loved so much that it is given life and starts to fall apart the more real it becomes. Ultimately, whether destroyed by negligence, obsolesce, or an opulence of love, the comics, dime novels, and chapbooks that survived have become collectable treasures almost as coveted the Rosetta stone.
According to Janson’s history of art, In 1853 commodore Mathew Perry Steamed into Tokyo bay with four warships and forced the Japanese to open their borders. Within a decade the market had become flooded with Japanese products. Notable artists such as Edgar Degas and Vincent VanGoh had become collectors, and the public was enraptured with the Japanese concept of total design.(Jacobs, 873) The text also implied that Japonisme had a influence on impressionist realism and the art nouveau movement. While one could easily draw the parallels between Japonisme and America’s love affair with Japanese products, one has to remember that those products only make up a small 10% of the market that only seems to hog 90% of the shelf space in comic book stores. Like Japonisme, or Orentalism, Manga is a novelty item that has captured the public imagination by allowing for the exploration of socially taboo subject matter. Unlike American cartoons, which have to compete for public attention while attempting to avoid a public scandal with watchdog organizations, Despite being altered in language, dialog, and context, Manga is an unrestricted art form from a society with a different set of social and moral values. While there are always complaints that American licensing companies are essentially altering the Mona Lisa, or how the entirety of our society should feel ashamed for tattooing someone’s baby. Despite being a melting pot of cultures and ideas, one has to respect the power of Law, America is a partially closed society that has boards and committees of people who ensure the public is safe from the influence of harmful products or ideas, by altering anime and sentai shows for the greater public good; Keeping in mind there are restrictions to the amount of gore, violence, objectification, harmful stereotypes, political statements, and wise cracking remarks a character is allowed to explore. American artists have to self consciously exert caution, and think of the potential ramifications of guilty knowledge. Additionally, Japanese Manga already have an assortment of products, including ready to own animated movies and commercial tie ins that create enough buzz to put a bug in someone’s ear long before the product is released, and if the shows are better than the commercials it is only because they are they commercials. In much the same way Japonisme influenced the composition of impressionist and post impressionist painters; Manga has affected dramatic storytelling and one’s ability to visualize the emotional turmoil of youth the through symbolism. Manga appeals to a youth market that is obsessed with the physical, and unlike Japonisme which appealed to the public because of its unique qualities, Manga is potentially harmful because it has created a niche market that limits the exposure of domestic attitudes and products.
Wonder Woman was created by William Marston, the same man who is credited with inventing of the lie detector. The comic was released in 1941 to harsh criticism, and featured biographies of individual women’s roles in history in much the same way the comic strip Marmaduke featured short stories and letters from its readers. It has been argued that Wonder Woman was created in response to in house policies among comic book publishers that literally discouraged the inclusion of women in stories.(Aikin, 46) This might also explain the frequency with which Jimmy Olsen appeared in drag in golden age Superman comics. Strangely, enough while contemporary comics now seem to include more male and female social interaction, the characters, both male and female, seem to have grotesquely exaggerated features that hyper sexualize the characters to a point where they’ve been objectified to an extent that the characters are no longer human. Since knowledge is conditioned set of limitations that allows us visualize a reality, I find it interesting that comics, as a communication tool has long been used as a tool of separation longer than it has been one of attaining a greater understanding.
Resources
Monaghan, E. Jennifer. Learning to read and write in colonial America. Massachusetts:
University of Massachusetts Press, 2005. Print. Retrieved May 4, 2010
Daryl, Jones. The Dime Novel Western. Ohio: Bowling Green State University Popular Press, 1978. Web retrieved from < http://www-sul.stanford.edu/depts/dp/pennies/cover.html>
Aikin, Katherine G. “Superhero History: Using Comic Books to teach U.S. History.”Organization of American Historians Magazine of History Vol24.No.2 (2010) pgs.41-47. Print.
Blunden, Andy. “The Culture Industry: enlightenment as Mass Deception.”Marxist Literary Critisisim. 15 Feb. 2005.Web < http://www.marxists.org/reference/archive/adorno/1944/culture-industry.htm >
Burns, Kevin (dir.) and Golden, James, and Smith, Stephen. (writ.) Look up in the sky it’s the amazing story of superman.” Warner Bros. Entertainment. (2006) ret. May 4, 2010
Jacobs, Joseph. Janson’s History of Art: The Modern World. Toronto: Prentice Hall. 2007. pg.873 print. Ret. May 4, 2010